Refining Your Brand Makes it Stronger

A brand is refined from the inside-out by stripping away everything from the visuals, messaging and offers that are not what it actually is. In my perspective a brand gets "off-track" when it tries...

Branding is The Reason People Buy

People buy year after year from the same business when they have built a strong brand. Because a brand is a whole reason in itself for someone to make a purchase. When you have a strong brand, you ...